The digital era has changed the way consumers interact with businesses, creating an extremely competitive market. Social media marketing (SMM) is a direct marketing marketingstuff.net/10-ways-to-take-a-screenshot-on-windows-10 strategy that is based on interactions with customers, allows marketers to build brand awareness, drive website traffic and increase sales by analyzing user data. This is a place where businesses can personalize their persona in a way that customers are able to understand.

Article written by Emily C.